If your business isn’t leveraging LinkedIn’s publishing platform, you’re missing out on one of the most powerful tools for lead generation and brand visibility. As a blogging company, we’ve seen firsthand how LinkedIn posts can turn casual connections into solid leads. Whether you’re in mortgage, real estate, recruiting, or any B2B space, publishing high-quality content on LinkedIn should be part of your strategy. Here’s how to get started:
1. Start by Using It
LinkedIn’s high domain authority means your posts can show up in search results, adding SEO value from day one. But the real magic happens when you hit “publish”—your first-degree connections are notified, giving your content instant visibility. That’s a huge opportunity to stay top-of-mind with your network without spending a dime on ads. Don’t stop blogging on your website—do both. LinkedIn should be part of your content marketing mix.
2. Include a Call to Action at the End of Every Post
Every post you write should serve a purpose. If your goal is to generate leads, make that next step crystal clear for your readers. Whether it’s inviting them to book a call, download a guide, or simply message you for more info, ending your post with a strong call to action keeps the conversation going. Don’t let your audience just read and scroll—give them a reason to engage.
3. Promote Other Content
LinkedIn publishing is a great way to funnel your audience to other lead-generating assets. Reference your newsletter, link to a free download, mention a webinar, or direct them to a landing page that collects email addresses. Even if the lead isn’t sales-ready, you’ve now pulled them into your email list where you can continue to nurture the relationship.
LinkedIn is more than a networking platform—it’s a lead machine when used correctly. Start publishing regularly, add a clear call to action, and use each post to guide readers deeper into your sales funnel. You don’t have to do it alone—if you’re too busy to write or unsure where to start, that’s where we come in.
Want help creating lead-generating LinkedIn content? Let’s talk.